Ads get attention. Your website closes the deal. Every billboard, mailer, text, and post you run sends people to one place — and if that place isn't fast, clear, and built to convert, you're paying to leak momentum.
Treat the site as the mothership: one clear message above the fold, one obvious action, and proof that you're the real thing. Everything else in the campaign is a feeder route back to it.
Build the mothership first. Then point the fleet at it.
