RENEGADEBook Updates

The campaign management field manual for the AI era

RULES FOR RENEGADES

Plan Like a General. Fight Like a Rebel. Win Like a Renegade.

A practical field manual for candidates, campaign managers, and independent operators who need disciplined strategy, modern tools, and a plan they can actually run.

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By Carlos Sierra · Former advisor to governors, senators, and presidential candidates

THE RENEGADE FIELD MANUALRULES
FOR
##INLINE23##Campaign management for the AI eraCARLOS SIERRA
FORTHCOMING
23 RENEGADE RULESFIELD-TESTED PLAYBOOKSAI WORKFLOWSNONPARTISAN BY PRINCIPLE
01 / THE BOOK

The doctrine

Strategy is only useful when you can execute it.

Rules for Renegades braids frontline campaign stories, evidence, AI-assisted workflows, and one governing rule per chapter into a field manual built to be used—not admired from a shelf.

PLAN

Read the terrain.

Define the race, the audience, the resources, and the real constraints before tactics consume the calendar.

MESSAGE

Build the argument.

Turn candidacy, opposition, research, and proof into a message architecture that can survive contact.

EXECUTE

Run the operation.

Connect field, communications, fundraising, paid media, and rapid response around one strategic objective.

ADAPT

Use AI with judgment.

Compress research and production time while keeping the human operator responsible for strategy, facts, ethics, and final decisions.

Launch status

The book is forthcoming.

The purchase link will open here when preorder is live. Join the launch list now and be first to receive the release date, formats, and retailer links.

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02 / THE AUTHOR

Carlos Sierra

Operator first. Author because the playbook needed writing down.

Carlos Sierra is the founder of the Renegade brands and a nonpartisan campaign strategist with more than 25 years of experience advising hundreds of campaigns—from local races to presidential efforts.

Rules for Renegades turns that experience into a practical system for people building campaigns with real limits on time, money, staff, and institutional support.

03 / THE RENEGADE ECOSYSTEM

Choose your next move

Learn the playbook. Equip the campaign. Bring in the team.

DOOR 01

Rules for Renegades

The authority product: the strategy, evidence, workflows, and rules behind the Renegade approach.

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DOOR 02

Renegade Intel

The operating system: voter data, field, communications, fundraising, creative, intelligence, and AI strategy in one command center.

The field belongs to the prepared

Conventional wisdom is expensive. Discipline travels light.

Start with the book. Put the system to work. Bring in the team when the stakes demand it.

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