Precision targeting is worthless if the thing you're delivering is forgettable. And the sharpest creative falls flat if it reaches the wrong people. Data and creative aren't rivals for the budget — they're two halves of the same swing.
Let the data decide who and where. Let the creative decide what actually moves them. Build the loop so each one sharpens the other.
Reach the right people with the wrong message and you've just bought noise at scale.
